This Greenpeace glove demonstrates cleaning the waste with the iconic Greenpeace coloured glove. A metaphor for subscribing to their magazine. The economist balloons send through the post grow the brain when inflated. This borders on gorilla marketing, but what kind of materials could you be using, what ways can you use physical materials for people to engage with you in person? Use cut-outs to stand out and show off your brand Use jokes, puns, and try to come up with something original and clever like Neopost. Using humour is a great way to build your brand and have your message retained and shared on social media. This hilarious marketing postcard for dental implants combines natural human impulse and comedy gold to get the attention of the reader. There are many ways to invoke curiosity effectively. Skoda added a penny to their postcard which invokes curiosity and draws attention because of how unusually it is. This is funny but also effective in grabbing the attention of the reader people’s brains have been wired to associate these slips as being important. KitKat created a fake mail slip for forgotten post to emulate the royal mail missed delivery letter which is left in the letterbox when you miss deliveries. The shock and empathy used in this example is a questionable strategy, but consider using an emotional hook (fear, guilt, jealousy, greed etc.) to get the audience’s attention and keep them engaged. Here are 47 creative direct mail examples to inspire your next marketing campaign.įirstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail.
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